ATCE International Conference

Under the Auspices
of H.E. the First Lady of Egypt

ATCE launches its campaign
to keep roads safe

Jan. 2007
Under the Auspices of H.E. the first Lady of Egypt , Mrs. Suzanne Mubarak .

The Automobile & Touring Club of Egypt A.T.C.E. held an International Conference on “ Make Roads Safe “ within its celebrations for 80 years of its existence and 50 years of affiliation to the AIT & FIA , and lately , the FIM .

The Conference took place at the Conference Hall , Nasr City, under the sponsorship of the Egyptian Ministry of Tourism for 2 days , at the same place and time with the Formula – El Ahram Car Exhibition which is visited yearly by almost 500.000 visitors .

Many Egyptian Ministers and Cairo Governor participated in the Conference , in addition to the Chairman of the FIA –Region 1 , FIA Director General , Chairman of the FIA Foundation , and chairmen of several automobile clubs from outside Egypt .

Eng. Kotb Soliman , Vice-Chairman & CEO reported that the Conference discussed Road safety from all its design , execution and maintenance aspects .

Couns. Mokbel Shaker , Chairman of ATCE , and Eng. Alaa Fahmy , Chairman of the Egyptian Post Authority signed the first edition of the memorial post stamp specially issued for this occasion.

Eng. Kotb Soliman announced that H.E. Mrs. Suzanne Mubarak signed the first petition which will be delivered from Egypt , by collaboration with the FIA Foundation , to the United Nations to “ Make Roads Safe “ . This will be the beginning of a national campaign adopted by the Automobile & Touring Club of Egypt in response to the appeal of the FIA Foundation to have the United nations take action in saving lives and loses on the roads globally .

The picture shows Gen. Abdel Salam El Mahgoub , Minister of Local development , Mr. Ahmed El Khadem , Chairman of Tourism Promotion Authority , Couns. Mokbel Shaker Chairman of the Automobile & Touring Club of Egypt , Eng. Alaa Fahmy , Chairman of the Egyptian Post Authority , Mr. Peter Doggwiler , FIA Director General , Eng. Kotb Soliman ATCE Vice-Chairman & Chairman of the Conference Organizing Committee .

Side activities were also organized by the Conference Organizing Committee to demonstrate the different activities of the club such as :

- Children Traffic School , ( for 2 days , just at the entrance of the Conference hall . The results were excellent.

- Historical Car Parade , which was organized by the Club Car Committee . The parade went for about 1.5 hours through the main streets of Cairo , ending directly in front of the Conference Hall . It was great to see such beautiful time signs again .

- Karting Cars demonstration , was organized for two days on the corner of the parking area of the Conference Hall . Many conference attendees watched and had a ride in those cars .

The Conference had speeches and presentations from prominent guests who are tops in their fields , among others , 7 active ministers and the Governor of Cairo , who was very much interested in the Children Traffic School as the future solution for the unbelievable traffic problems of Cairo (over 15 millions) .

Speeches from outside Egypt were delivered from Mr. Peter Doggwiler . Mr. Werner Kraus , Mr. Rosario Alessi and Mr. David Nijoroge from Kenya .

The Conference took place in two days 14. & 15 . 01 .07 over 8 working sessions ( + an opening and a closing session) . The working sessions had the following titles :

1. Hand in hand to MAKE ROADS SAFE.
2. Traffic – Laws , Applications , Remarks and Proposals .
3. Traffic Crash Handling needs more Improvements.
4. Traffic Education – Children , Adults and Drivers .
5. Traffic Awareness .
6. National & International Cooperation to MAKE ROADS SAFE.
7. Roads – Design , Construction & Maintenance .
8. Pollution – Effect on Road Accidents .

The closing session was named “ Together We are stronger “ as a sign of cooperation between all parties concerned to ‘ MAKE ROADS SAFE .

Following the said Conference , ATCE Board of Directors decides to proceed its efforts and role in serving national goals and targets to keep roads safe .

It was agreed upon having an action plan in order to achieve the said goals and targets . The success of the campaign depends on the media & promotional role .

In this regard , a coordination with concerned bodies took place , Al Ahram Advertising Agent , Mr. Salah El Ghamry , Chairman , national Youth Council , Mr. Safey El Din Kharboush , Chairman , and El Ahly National Club , Mr. Hassan Hamdi , Chairman .

Several meetings took place between all a.m. to study and review means of activating the campaign of “ Make Roads Safe “ .

It was decided to use all media means in streets and youths Centers , along with other means such as promotional pamphlets and stickers , promotional TV programs will be also used.

The idea of wearing the Promotional T-Shirts of the Make Roads Safe campaign by El Ahly football team was expressed and the Chairman of El Ahly Club welcomes the idea , and promises to study it .

The action plan includes finding certain outlets to distribute the campaign materials such as brochures , booklets ( for ex . THINK BEFORE YOU DRIVE) , new roads guides ( northern coast & red sea ) .

Volunteers from young men will be distributing these brochures and booklets in the entrances of roads in coordination with the Ministry of Interior .

Coordination with GARBLt is made regarding the renewal of old roads and putting road signs .

Coordination with the Ministry of Education is made concerning students awareness and traffic education in all educational stages .

Feb. 2007
ATCE participated in the
6th united Nations Road Safety
Collaboration Meeting
Muscat /Oman February 25-28 , 2007

The 6th united Nations Road Safety Collaboration met in Muscat / Oman on February 25-28 . The FIA Foundation participated in this meeting . and all major global organizations active in promoting road safety at a world level . The meeting was officially hosted by the Sultunate of Oman . The objectives of this meeting were :

• Update on achievements since the October 2006 meeting
• Continue preparations for the First United Nations Global Road Safety Week (April 2007 )
• Update on specific regional activities and discussions of future regional works
• Definition of future activities for the working groups .

The Middle Eastern motoring organizations were encourage to attend the meeting , among these organizations , ATCE participated in this meeting and was, as a special meeting was arranged for the Middle Eastern motoring clubs for discussion of the Make Roads Safe campaign .

The Automobile clubs , associations and federations of the area , among them the Automobile & Touring Club of Egypt (ATCE) represented by Eng. Kotb Soliman , ATCE Vice-Chairman & CEO , were invited as observers . The body who organized the invitation of the auto-clubs is the FIA Foundation , which is a body established since about 3 years , mainly for Road and Motor Safety . They have , so far , several successful international campaigns for seatbelts and different road driving awareness programs . They are cooperating with ATCE on a very important driving program called THINK BEFORE YOU DRIVE

As it was agreed to have a petition for making ROADS SAFE , calling on the United Nations 62nd Session in 2007 to agree a General Assembly Resolution backing the following action to tackle road deaths :

• Support for a $ 300 million , 10 year , Global Action Plan to improve road safety in developing countries .

• Call on the World Bank and other multilateral and bilateral donors to ensure that at least 10 % of road development budgets is dedicated to Road Safety .

• A UN sponsored global ministerial summit to agree high level political commitment for action on global road deaths.

The participants arranged to have as many signatures on that petition either in writing or through internet web-site (www.makeroadssafe.org) .

The ATCE is actively working on collecting signatures on the petition . We started by having H.E. Mrs. Suzanne Mubarak , the First Lady of Egypt sign the first petition from Egypt to the United Nations .

ATCE is organizing now a big campaign with :

1- Al Ahram news-paper , the biggest daily news-paper in the Arab World.

2- Al Ahly football team , the biggest team in the Arab World & Africa football champion .

3- The Governmental Organization for Youth Centers , who have their centers spread all over Egypt’s Cities and Villages aiming to collect at least 1.2 million signatures .

April 2007
In activating the role of ATCE in road safety , and its efforts in collaboration with its partners from official bodies , non-official bodies as (national societies ) & governmental bodies and their activities focusing on this respect .

In occasion of holding the 1st International Road Safety Week from 23 – 29 April 2007 all over the world at the same time under the auspices of the UN , and its call for securing the safety of millions of youths and other ages traveling and using roads worldwide . ATCE , in collaboration and coordination with the Regional Office of the WHO , is the sponsor of the 1st International Road Safety Week in Egypt .

After being elected by all participants to be the event general coordinator ,ATCE convened four meetings of the organizing committee at its premises , to coordinate the role of participants .Identifying the requirements and means for the success of the event by a huge press and media coverage campaign . Representatives of Ministries , and concerned parties participated in these meetings , and each body identified its role in the event campaign .

Mrs. Afkar El Kharadley , ATCE board member & head of the cultural committee , was elected as the group’s media adviser . An operational action plan was launched , including as a first stage Greater Cairo and near govern orates , concerned ministries , and national societies are invited to take place in the event .

An Automobile parade will be organized from young people , children and students from schools , Scouts , Red Crescent and Nasr City Rotary .GARBLT would display shows .

At the end of the meetings , it was agreed upon concentrating and focusing on achieving a definite target which is reducing road accidents to a definite percent at a definite time .

The Road safety week starting on 23rd April , will be the beginning of the national campaign for Road Safety .

August 2007
ATCE Road Safety National Campaign In Egypt

The national campaign for road safety in Egypt started as a part of the efforts of the Automobile & Touring Club of Egypt ( ATCE) in making roads safe.

ATCE Board of Directors , chaired by Couns. Mokbel Shaker decided to proceed with the efforts in serving national goals to keep roads safe.

An action plan has been adopted by ATCE to achieve this goal . The campaign depends on the media and promotional role . The campaign booklets & brochures will to be distributed . THINK BEFORE YOU DRIVE booklets which are prepared by the FIA will be distributed to car users in order to remind them to use seat belts m head restraints and tire pressure measuring device. The new roads guide will also be distributed to travelers using various roads such as Ismailia , Port Said , Northern Coast and Red Sea Roads .

On 16.08.07 , ATCE organized a national campaign , as booklets and brochures pertaining to road safety and the appropriate use of roads were distributed at the entrance of Cairo /Alexandria desert , most used road during Summer . Volunteers from ATCE and the Rotary distributed these booklets , with the support and collaboration of the media " TV & PRESS " , so as to draw the attention of the public to the goals and targets of the ATCE campaign .

Brochures of " Safe Road " were also distributed , these brochures were elaborated by ATCE in collaboration with the General Authority for Roads & Bridges . These brochures indicate the service locations available on roads , some important signals as well as different traffic signals . These brochures will be also distributed at the traffic offices and departments in coordination with the Egyptian Ministry of Interior ( Traffic dept) .

The Automobile & Touring Club of Egypt ( ATCE ) continues its efforts in the field of Road Safety so as to achieve the national goal in reducing accidents rate and fulfill better safety on roads .

Through this campaign , ATCE is calling for all national sincere efforts to be done to contribute in achieving this noble and national goal namely , " SAFETY ON ROADS " .